In a move aimed at strengthening its position in the Egyptian banking sector, aiBANK has officially rebranded to "Bank NXT." This comprehensive rebranding initiative marks a new chapter for the bank as it continues its commitment to providing an integrated range of accessible financial solutions and banking services. Alongside this transformation, the bank will also focus on enhancing its human capital and technological infrastructure to better meet the needs of its clients and shareholders, given the vast growth opportunities in Egypt’s banking market.
Dr. Rania Al-Mashat, Minister of Planning and Economic Development and Chairperson of both the National Investment Bank and Egypt's Sovereign Wealth Fund, commented on the rebranding: “This transformation reflects the success of governmental investments and aligns with the state's vision of promoting the role of the private sector while maximizing the utilization of public assets to achieve sustainable economic growth.”
Engineer Tarek Kabil, Chairman of Bank NXT, expressed his pride in the comprehensive restructuring efforts undertaken by the bank. He highlighted that the rebranding is not merely about updating the name and logo, but represents a broader transformation aimed at introducing innovative financial services targeting a wider range of clients. He further noted that the new brand reflects the bank’s expansive vision, with a goal of positioning itself among the top 10 banks in Egypt in terms of return on equity and return on assets within the next five years.
Tamer Seif, CEO of Bank NXT, stated that the rebranding was the result of a two-year study conducted in collaboration with marketing and branding experts. He emphasized that the new corporate identity symbolizes the trust that existing and future clients have in the bank's services, while reinforcing its growth and digital innovation strategy.
Seif added that Bank NXT will continue to provide cutting-edge financial solutions, focusing on meeting the needs of individuals, small businesses, and large corporations, while supporting Egypt’s positive economic developments.
