United Financial Investment Company (UFICO) has appointed Sadeq Saadeh as Head of Global FX Markets, bringing an experienced financial markets executive into a senior role focused on the company’s international trading activities.
The move represents a new chapter for Saadeh following a long career in the brokerage and foreign exchange industry in Jordan and the wider region. His public LinkedIn activity recently confirmed the end of his previous professional chapter at NCM Investment Jordan, where he held senior management responsibilities.
Extensive Experience in Forex and Financial Markets
Before his latest move, Saadeh served as General Manager at NCM Investment Jordan, where he was closely involved in the company’s brokerage operations, financial-market activities and business development.
His experience also extended to industry education and market awareness initiatives. Saadeh previously represented Noor Al Mal Financial Brokerage in partnerships with academic institutions, including an agreement with the University of Petra to establish a fintech laboratory offering practical training in investment, financial analysis and electronic trading platforms.
New Role at UFICO
As Head of Global FX Markets, Saadeh is expected to contribute to the development of UFICO’s foreign exchange business and strengthen its access to international financial markets.
UFICO operates across a range of financial services including brokerage, asset management, financial advisory, online trading, corporate valuations and private placements. The company was established in 1980 and is a subsidiary of Jordan Kuwait Bank Group, which currently holds 95.6% of its capital.
The company has also been increasing its focus on global market access, digital transformation and financial technology as part of its wider development strategy.
Saadeh’s appointment adds extensive regional brokerage and FX experience to UFICO’s leadership as the company continues expanding its capabilities across local and international financial markets.

