PU Prime is strengthening its presence in Australia, marking another step in the multi-asset broker’s international expansion strategy and its efforts to provide greater accessibility for local traders.
The company said the development forms part of a broader commitment to building stronger connections with traders worldwide while maintaining a focus on transparency, global infrastructure, and sustainable long-term growth.
Australia represents an important regulated financial market for PU Prime as the broker continues to develop its operations across multiple international jurisdictions.
PU Prime’s expansion in Australia is intended to improve accessibility for traders in the local market while providing services through its Australian-regulated entity.
The company operates in Australia through PU Prime Trading Pty Ltd, an Australian financial services licensee regulated by the Australian Securities and Investments Commission (ASIC) under licence number 410681.
For Australian clients onboarding through the company’s local platform, PU Prime Trading Pty Ltd acts as the product issuer, giving the broker a regulated structure through which it can develop its presence in the country.
The company has positioned transparency and regulatory alignment as important parts of its international growth strategy, particularly as it enters or develops its presence in established financial markets.
The Australian development follows a wider period of geographic and regulatory expansion for PU Prime.
In February 2026, the broker announced that its Dubai-based entity had secured a licence from the UAE Capital Market Authority (CMA), adding another regulated jurisdiction to a network that already includes Australia, South Africa, Mauritius, and Seychelles.
PU Prime has also continued expanding its operational footprint in other regions. The company previously announced the opening of a new office in the ASEAN region as part of its efforts to deepen its presence in Southeast Asia.
These developments highlight the broker’s strategy of combining regional expansion with local regulatory structures and infrastructure.
Founded in 2015, PU Prime provides access to multiple asset classes, including forex, commodities, indices, shares and other CFD products.
The company says it operates across more than 100 countries and has recorded over 40 million app downloads globally, reflecting the international scale of its trading community.
During 2026, PU Prime has also continued expanding its product offering, including additional US share CFDs with extended 24/5 and 24/7 trading availability.
The company’s growing presence in Australia adds another element to this strategy, with PU Prime emphasizing that the move is about more than geographic expansion.
By developing stronger local connections while maintaining its global infrastructure, PU Prime is positioning Australia as another key market within its wider long-term international growth plans.
