Amr Choeb has been promoted to Head of Marketing – MENA at Vantage, marking an important expansion of his leadership responsibilities as the global multi-asset broker continues to strengthen its presence across the Middle East and North Africa.
In his new position, Choeb is expected to lead Vantage’s regional marketing strategy, supporting brand development, client engagement, and commercial growth across the MENA region.
His responsibilities will likely include overseeing regional campaigns, developing localized marketing strategies, strengthening the company’s digital presence, and coordinating brand communication across key Middle Eastern and North African markets.
Choeb brings extensive experience in financial services marketing, with expertise spanning strategic campaigns, digital content, event management, out-of-home advertising, brand development, and market engagement.
Before taking on his expanded role at Vantage, he held marketing positions focused on campaign management and regional brand activity. His experience has included developing marketing initiatives designed to increase visibility, improve audience engagement, and support commercial objectives within the financial markets industry.
Choeb previously worked at ADSS, where he contributed to marketing campaigns and brand initiatives for the Abu Dhabi-based financial services company. His experience in the brokerage sector has provided him with a strong understanding of trader behaviour, regional audience expectations, and the competitive dynamics shaping online trading across MENA.
As Head of Marketing – MENA, Choeb is expected to work closely with Vantage’s sales, business development, partnerships, product, and global marketing teams. This collaboration will support the development of integrated campaigns designed to strengthen the company’s brand positioning and connect its global offering with local market needs.
Vantage is a global multi-asset broker providing traders with access to more than 1,000 CFD products across forex, commodities, indices, shares, exchange-traded funds, and bonds. The company supports clients through trading technology, market access, educational resources, and customer service.
The appointment comes as the MENA region continues to attract growing investment from international brokers and financial technology firms. Rising interest in online trading, digital investment platforms, and financial education has increased the importance of localized marketing and region-specific communication.
Financial services companies operating across MENA must address diverse languages, regulatory environments, cultural preferences, and client expectations. Experienced regional marketing leaders are therefore essential for developing campaigns that remain consistent with a global brand while connecting effectively with local audiences.
In his new role, Choeb is expected to help Vantage strengthen its regional marketing structure, increase brand awareness, and support client and partner engagement across priority markets.
His promotion also reflects the growing strategic importance of marketing leadership within the brokerage sector. Marketing teams now play a central role in supporting customer acquisition, brand trust, market education, partnerships, events, and long-term commercial development.
With Amr Choeb promoted to Head of Marketing – MENA, Vantage reinforces its focus on regional growth and localized brand development. His leadership is expected to support the company’s efforts to deepen its presence across MENA and deliver more relevant marketing experiences to traders, partners, and financial market audiences throughout the region.
