Based in Dubai, Lynn will lead the integration and alignment of both organizations’ business-to-business (B2B) events portfolios under the inD platform. His mandate centers on unifying the event brands and operations of Informa and DWTC into a single, cohesive operating entity designed to unlock scale, efficiency, and long-term growth across the IMEA region.
The creation of inD marks a significant step in strengthening Dubai’s position as a global hub for exhibitions, conferences, and large-scale business events. By combining DWTC’s regional infrastructure and venue leadership with Informa’s international portfolio and expertise in event management, the partnership aims to deliver a more streamlined and competitive offering to global clients and stakeholders.
Lynn brings extensive industry experience to the role, having held senior leadership positions across the global exhibitions and events sector. His appointment reflects the strategic importance of inD as both partners seek to capitalize on rising demand for in-person business engagement across emerging markets, particularly in the IMEA region.
In his new role, Lynn will focus on operational integration, portfolio expansion, and driving synergies between the two organizations. This includes enhancing customer experience, optimizing event delivery, and identifying new opportunities for growth across key sectors such as finance, technology, healthcare, and infrastructure.
The partnership is expected to leverage Dubai’s geographic and economic positioning as a gateway between East and West, enabling inD to attract international exhibitors, investors, and industry leaders. With a unified structure, the business aims to respond more effectively to evolving market needs while maintaining a strong pipeline of flagship events.
Lynn’s leadership will be instrumental in shaping the long-term vision of inD, ensuring that it delivers sustainable growth and reinforces Dubai’s status as a leading destination for global business events.
The announcement underscores the continued evolution of the exhibitions industry, where strategic collaborations and consolidation are increasingly seen as key drivers of scale and competitiveness in a rapidly changing global landscape.
